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What’s different for the 2018 Blue & You Fitness Challenge

The 2018 Blue & You Fitness Challenge is celebrating its 15th year. As a free-to-enter, three-month competition available to people around the country, more than 100,000 people have completed the contest. This year, the Challenge launches a new look and feel and a new way to win. - Read More

All Aboard!

Join us for a Polar Express-themed Blue Christmas party at the Museum of Discovery. Find out how to get your free tickets! - Read More

Watch Goosebumps The Musical For Free

Did R.L. Stine’s Goosebumps give you goosebumps as a kid? Relive the fun and mystery with a live performance by the Arkansas Arts Center. - Read More

Fourth & Fearless with Hooten's Kickoff Classic

Crank up the Hank Williams Jr. Are you ready for some high school football? It’s time to get excited about the state’s biggest gridiron games of the year — the 2017 Kickoff Classic by Hooten’s Arkansas Football sponsored by Arkansas Blue Cross and Blue Shield. - Read More

Member Appreciation Day – Baseball and Fireworks

You like baseball; we like baseball. Let’s root for the home team together on August 4, 2017, during our members’ appreciation night! - Read More

Arkansas Blue Cross Grand Slam Giveaway

Stop by your nearest ArkansasBlue store for a chance to win Arkansas Travelers tickets and more! - Read More

Arkansas Blue Cross and Blue Shield Member Appreciation Day

Learn how to get FREE tickets to Museum of Discovery with you Arkansas Blue Cross health plan ID! - Read More

National Walk @ Lunch Day - Wednesday, April 26

National Walk @ Lunch Day (NW@LD) is an annual event to promote fitness and to encourage regular worksite wellness activities. Employees are encouraged to spend part of their lunch break walking. - Read More


Arkansas Blue Cross’ Grand-Slam Giveaway! Come watch the Arkansas Travelers take on the Tulsa Drillers at Dickey-Stephens Park on May 5! - Read More

Arkansas Blue Cross Grand-Slam Giveaway!

Come watch the Arkansas Travelers take on the Corpus Christi Hooks at Dickey-Stephens Park on April 8! - Read More


The Blue & You Fitness Challenge is a free-to-enter, three-month competition aimed at increasing cardiovascular activity. With resources like administrative guides, motivational messaging templates, art for posters and banners, and a mobile-friendly website with reporting functionality, it's a one-of-a-kind fitness competition that can benefit any office size. It begins March 1 every year. - Read More