The 2018 Blue & You Fitness Challenge is celebrating 15 years of helping people prioritize their health. We’ve made
a lot of progress and changes to the contest along the way, and this year is no different. Don’t miss out on a new:
- Logo and theme
Way to earn a certificate
Extended list of exercises that includes strength training
Way to log multiple days of activities
Journey map, which proves good health happens everywhere
Logo and Theme
The “Start your fitness journey” theme takes users on a health journey. For each day a person logs activity, he or she will
earn a star at a location on the site’s map. The star offers a message and health tip of how one could prioritize health
in a small but meaningful way.
“The new message of the contest aligns more closely with that of our company: that good health habits aren’t just about the
gym,” explained Curtis Barnett, president of Arkansas Blue Cross and Blue Shield. “What you eat, your emotional state, being rested – those habits matter, too. We also want to
remind people that we know it’s easy to get discouraged if we fall off the health wagon, but really – we can start (or
re-start) being healthy, anywhere.”
Earning a Certificate
A person needs to earn 30 stars to complete the Challenge. (In the past, it was 30 points.) If a person has logged 30 days
by the end of the contest, he or she will receive a completion certificate.
“Annual survey data from participants showed us people wanted to record their strength exercises,” said Linda Kyzer, Wellness
Program manager at Arkansas Blue Cross and the Challenge’s committee leader. The Challenge has added calisthenics, free
weights, Pilates, resistance bands-tubes, weight machines and yoga to the moderate activities list.
New Way to Log
It’s now easier to log multiple days at once. When you enter your activity, simply select multiple days on the calendar, then enter the duration for each day and submit. No more scrolling back through calendars
or logging one day at time.
When a participant logs activity, she earns points and a star for that day of logging. The star appears at a location in
town. Each star contains a message and tip for how to make small wellness changes, proving you can start your health
journey anywhere you are.
About the Challenge
The Challenge is free to everyone, including employers who want to use it as part of a wellness program. The Challenge encourages
people to increase and record their cardiovascular activity (what doctors often recommend for people at risk of
heart disease). People earn points, and if they’re on a team, their points contribute to the group’s overall score. Groups
of similar sizes compete against one another for the three months and whoever has the most points, WINS!
How to Participate
Registration for the 2018 competition opens in December. Create a team of co-workers, friends or family and commit to live a happy
and active lifestyle. To get started:
- Recruit a group of at least two people, age 13+
- Assign a group administrator, age 18+, to register your group by February 14 at blueandyoufitnesschallenge-ark.com
- Have group members register by February 28 with the admin’s unique group code
*The contest is hosted by Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health and the Arkansas Department
of Human Services. For more information, call 1-800-686-2609 or visit