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2017 Blue & You Fitness Challenge Kicks Off with a Founders Fitness Throwdown

LITTLE ROCK, Ark. (March 2, 2017) — The gauntlet has been thrown down and the clock has started. The 2017 Blue & You Fitness Challenge has begun with almost 200 teams participating in the contest. And the Arkansas Department of Health (ADH), Arkansas Blue Cross and Blue Shield and the Arkansas Department of Human Services (DHS) started the Challenge with some bold banter! The founding groups have challenged each other to a “fitness throwdown” to add a little friendly competition to the contest.

A virtual kickoff video just released features representatives from each of the three founding groups encouraging employees to start moving and logging their exercise. ( watch?v=SrWeFiHnG9M)

The groups will compete to see who can earn the most points. Groups earn points when participants log exercises and activity at The competition has grown to include hundreds of groups across the country. Businesses use the free, three-month event as part of their wellness programs, while community groups, churches, neighborhood associations, friends and family use the contest as a chance to stay or get in shape, remain connected and have fun.

The groups will compete to see who can earn the most points. Groups earn points when participants log exercises and activity at The competition has grown to include groups in Arkansas and from across the country. Businesses use the free, three-month event as part of their wellness programs, while community groups, churches, neighborhood associations, friends and family use the contest as a chance to stay or get in shape, remain connected and have fun. All other participants are encouraged to follow suit of the founders and issue their own challenges online by using the hashtags #BYFitChallenge and #FitnessThrowdown. The website’s leaderboard will post group points to showcase progress, and winners will be announced after the competition ends on May 31.

Take a look at the list of 2017 participating groups and see who needs cheers in your hometown:

Group NameCityState 
 Academic Center of ExcellenceCabot AR
 ACHILittle RockAR 
 ACTIvateUS2017Hot Springs AR
 Active ArkiesMidwayAR 
 ADEMNorth Little Rock AR
 ADEQNorth Little Rock
 Administrative Office of The CourtsLittle RockAR
 AETNConway AR
 AFMCLittle RockAR 
 Allen Engineering CorporationParagouldAR 
 Alma Spikes ElementaryPocahontasAR 
 America’s Car MartBentonvilleAR 
 AR Dept of Parks & TourismLittle RockAR 
 AR State Plant BoardLittle RockAR 
 Arkansas Best Federal Credit UnionFort SmithAR 
 Arkansas Blue Cross and Blue ShieldLittle RockAR
 Arkansas Community CorrectionLittle RockAR
 Arkansas Department of HealthLittle RockAR
 Arkansas Department of Human ServicesLittle RockAR
 Arkansas Family DentalLittle RockAR
 Arkansas Hospital AssociationLittle RockAR
 Arkansas Minority Health CommissionLittle RockAR
 Arkansas Oklahoma Gas CorporationFort SmithAR
 Arkansas Pediatric ClinicLittle RockAR
 Arkansas Public Service CommissionLittle RockAR
 Arkansas Securities DepartmentLittle RockAR
 Arkansas State LibraryLittle RockAR
 Arkansas Waterways CommissionLittle RockAR
 Arkansas Workers’ CompensationLittle RockAR
 Armorel Elementary SchoolBlythevilleAR
 Armorel High SchoolBlythevilleAR
 Arvest - SSHRLowellAR
 Arvest Bank FayettevilleFayettevilleAR
 Arvest Fort SmithFort SmithAR
 Arvest- LTTLittle RockAR
 Autumn Road Family PracticeLittle RockAR
 Avondale ElementaryWest MemphisAR
 Baptist Health - North Little RockNorth Little RockAR
 Baptist Health Medical Center-LRLittle RockAR
 Baptist Health Rehab InstituteLittle RockAR
 Baptist Health StuttgartStuttgartAR
 Baptist Health - HSCMalvernAR
 Bauxite MinersBauxiteAR
 Baxter Regional Medical CenterMountain HomeAR
 BHECHLittle RockAR
 BHMC - ConwayConwayAR
 BHMC- Heber SpringsHeber SpringsAR
 Bismarck School DistrictBismarckAR
 Brown & Brown - NWASpringdaleAR
 Cabot Freshman AcademyCabotAR
 Cabot High SchoolCabotAR
 Cabot JHNCabotAR
 Cabot Junior High SouthCabotAR
 Cabot Middle NorthCabotAR
 Cabot Middle School SouthCabotAR
 Cabot Public School/CAOCabotAR
 Calvert McBrideFort SmithAR
 Carolyn Lewis ElementaryConwayAR
 Central Arkansas Library SystemLittle RockAR
 Central Arkansas WaterLittle RockAR
 Central ElementaryCabotAR
 City of Bryant EmployeesBryantAR
 City of FayettevilleFayettevilleAR
 City of La MesaLa MesaCA
 City of Little RockLittle RockAR
 Community Insurance ProfessionalsBatesvilleAR
 Concord PiratesConcordAR
 Conway High School Faculty/StaffConwayAR
 Conway Regional Health SystemConwayAR
 Conway Schools Central Office/AnnexConwayAR
 CVSS NeighborhoodLittle RockAR
 Deaf LeopardsLittle RockAR
 Dover Middle SchoolDoverAR
 Dover Elementary SchoolDoverAR
 Drew Central School DistrictMonticelloAR
 Duffy GroupPhoenixAZ
 Eastside ElementaryCabotAR
 EBDLittle RockAR
 ER AssistBentonvilleAR
 FACT, inc.El DoradoAR
 First National Bank of WynneWynneAR
 FIS Little RockLittle RockAR
 Friendly CompetitorsHarrisonAR
 Fulton County Hospital EmployeesSalemAR
 Future Fuel Chemical CompanyBatesvilleAR 
 Gearhead OutfittersJonesboroAR
 Go-Go GirlsRogersAR
 Grace FriendsNorth Little RockAR
 Grafton RulesGraftonWI
 Harrison Energy PartnersLittle RockAR
 Heber Springs PanthersHeber SpringsAR
 John Ed Chambers HospitalDanvilleAR
 Johnson DermatologyFort SmithAR
 Jonesboro DeltasState UniversityAR
 Jonesboro Public SchoolsJonesboroAR
 Keeping Fayetteville FunkyFayettevilleAR
 Knox OrthopaedicsMountain HomeAR
 Krebs BrothersNorth Little RockAR
 Lamar Elementary SchoolLamarAR
 Lamar High SchoolLamarAR
 Lamar Middle SchoolLamarAR
 Levi HospitalHot SpringsAR
 Little Rock WastewaterLittle RockAR
 Magazine School DistrictMagazineAR
 Magness Creek Elementary SchoolCabotAR
 Magnolia Regional Medical CenterMagnoliaAR
 Mainstream TechnologiesLittle RockAR
 Marion High SchoolMarionAR
 Marion Middle SchoolMarionAR
 Marion Patriots Junior HighMarionAR
 Marion School District- AdminMarionAR
 Marissa and Jacqs DancersSherwoodAR
 McCartyLittle RockAR
 McGehee School DistrictMcGeheeAR
 MD Williams IntermediatePocahontasAR
 Me, Myself and I WorkoutLittle RockAR
 Mercy Fort SmithFort SmithAR
 Mid-South Steam BoilerVan BurenAR
 Mountain Springs ElementaryCabotAR
 Multicare AssociatesFridleyMN
 Murphy OilEl DoradoAR
 New Birth Global MinistriesBlythevilleAR
 NLR StrongNorth Little RockAR
 North Arkansas Regional Medical CenHarrisonAR
 Northside ElementaryCabotAR
 NorthWest AR Community CollegeBentonvilleAR
 Nucor Yamato SteelBlythevilleAR
 On The MoveJacksonvilleAR
 Opportunities, Inc.TexarkanaTX
 Oregon Trail BlazersSalemOR
 Ouachita Childrens CenterHot SpringsAR
 Pace AiroLoyalhannaPA
 Pace Industries CambridgeNorth BillericaMA
 Pace Industries FayettevilleFayettevilleAR
 Pace Industries PTIMaple LakeMN
 Pace Industries, JEL DivisionChelmsfordMA
 Pace Industries-PattersonSt. CharlesMO
 Pangburn School DistrictPangburnAR
 Paron CommunityParonAR
 Perpetual Motion Squad MuscleShoalsAL
 Piggott School DistrictPiggottAR
 Pink PantersLittle RockAR
 Pocahontas High SchoolPocahontasAR
 Pocahontas Jr. High SchoolPocahontasAR
 Pocahontas Medical ClinicPocahontasAR
 Pocahontas School DistrictPocahontasAR
 Polk Stanley Wilcox ArchitectsLittle RockAR
 Prince Hall #5Sweet HomeAR
 Propak LogisticsFort SmithAR
 Rena RocketsVan BurenAR
 Rison High SchoolRisonAR
 Rose Bud ElementaryRose BudAR
 Rural Sourcing Inc.JonesboroAR
 Scruggs Fab FourLittle RockAR
 Searcy County School DistrictMarshallAR
 Searcy Public SchoolsSearcyAR
 SFLICHot SpringsAR
 Sheridan SchoolsSheridanAR
 SilverSneakers of ClintonClintonAR
 Southside ElementaryCabotAR
 Southwest StrongMagnoliaAR
 St. Bernards HealthcareJonesboroAR
 Tarco Plant employeesLittle RockAR
 TDK Lambda SDNational CityCA
 Team AxisParagouldAR
 Team HacklerMountain HomeAR
 Team RiverTownFort SmithAR
 Technology TundrasCabotAR
 The Bear’s FansSherwoodAR
 The Crew Pound BustersNorth Little RockAR
 The HeartBeatsWoodbridgeVA
 The River City RollersLittle RockAR
 Thighsman TrophiesOpelikaAL
 UAMSLittle RockAR
 Umarex USAFort SmithAR
 Union Bank & Trust CoMonticelloAR
 Vilonia School DistrictViloniaAR
 WC SmackdownWardAR
 WCE Faculty Fit ClubConwayAR
 Westside ElementaryCabotAR
 Westwood ElementarySpringdaleAR
 White River Health SystemBatesvilleAR
 Wright, Lindsey & Jennings LLPLittle RockAR


About Arkansas Blue Cross and Blue Shield
Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,700 employees.

The Blue Cross and Blue Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross and Blue Shield Plans that collectively provide healthcare coverage for nearly 106 million members — one in three Americans.

About Arkansas Department of Health
The mission of Arkansas Department of Health (ADH) is to protect and improve the health and well-being of all Arkansans. The ADH accomplishes this mission by responding to outbreaks and other public health emergencies, implementing programs to educate and improve health outcomes, licensing and certification of professionals and facilities, and providing evidence-based preventive health services in communities throughout the state. In 2016, the ADH received national accreditation through the Public Health Accreditation Board.

About Arkansas Department of Human Services
The mission of the Arkansas Department of Human Services is to improve the quality of life of all Arkansans by protecting the vulnerable, fostering independence and promoting better health through a wide array of services, public assistance programs and licensing and regulatory functions.