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Arkansas Blue Cross Launches Health Literacy Campaign: Company seeks to improve understanding of health insurance and the healthcare industry

LITTLE ROCK, Ark. (April 3, 2017) – About 820,000 adult Arkansans (37 percent) have low health literacy, which means they don’t understand things like medical terms, how to stay healthy or how the healthcare industry works. Low health literacy can keep people from making good decisions regarding healthcare for themselves and their loved ones.

Arkansas Blue Cross and Blue Shield recently launched a campaign to help address this barrier to good health, beginning with Arkbluecross.com/howitworks that is dedicated to helping people understand the basics of health insurance and how to navigate the healthcare system.

The health literacy section is part of a yearlong communications campaign to
increase health literacy in Arkansas. Visitors to the site will find short, entertaining videos, a glossary of terms, helpful articles, FAQs and more. Sample topics include how to enroll in health insurance, where to go for care and how to save money on prescription medications.

“Not understanding basic healthcare information is more than an inconvenience; it’s important to your overall health,” said Kelly Whitehorn, director of Corporate Marketing for Arkansas Blue Cross. “We want people to feel comfortable coming to us for assistance, whether they need help choosing healthcare coverage or understanding how that coverage works.”

Arkansas Blue Cross is also using its social media channels, publications, ArkansasBlue stores and community events to share information about the healthcare system and how it works. Find information on our Facebook page @ArkansasBlueCross or our other social media outlets:
Twitter: @ArkBlueCross
Instagram: @arkansasbluecross
YouTube: arkbluecross
LinkedIn: www.linkedin.com/company/arkansas-blue-cross-blue-shield

Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,700 employees. The Blue Cross and Blue Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross and Blue Shield Plans that collectively provide healthcare coverage for nearly 106 million members — one in three Americans.

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