Media Contact

2017 Blue & You Fitness Challenge Concludes with Awards Event

Little Rock, Ark. (July 7, 2017) — The 2017 winners of the Blue & You Fitness Challenge were announced at the Challenge wrap-up event held July 6 at the Statehouse Convention Center in downtown Little Rock.

The Challenge is the longest running, free to the public fitness contest in the state. Since the website went live in 2007 and began tracking participants, 100,000 people have competed. This year’s Challenge saw 7,103 participants that earned a total of 629,225 points. Participants log their exercise and receive points for their team.

This year, a special competition was held between the three founders of the Challenge: Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health and the Arkansas Department of Human Services.

“Inspiring others to care about their health is what the Challenge – and this company – is all about,” said Curtis Barnett, president and chief executive offi for Arkansas Blue Cross. “Getting out into the community, and helping others get active in a fun and interesting way was our goal for the Challenge, and a goal we have been able to meet since 2004.”

2017 Blue and You Fitness Challenge Winners

Founders Challenge
1st place – Arkansas Blue Cross and Blue Shield
2nd place—Arkansas Department of Health
3rd place – Arkansas Department of Human Services

Group Category 1 (2-3 Participants)
1st place – Active Arkies of Midway, Ark.
2nd place – On the Move of Little Rock, Ark.
3rd place – The Bear’s Fans of Sherwood, Ark.

Group Category 2 (4-5 Participants)
1st place – Oregon Trail Blazers of Salem, Ore
2nd place – TIE

  • Pace Industries Cambridge of North Billerica, Mass.
  • Bubblicious of Rogers, Ark.
  • FACT, inc. of El Dorado, Ark.
3rd place –Baptist Health Stuttgart of Stuttgart, Ark.


Group Category 3 (6-8 Participants)
1st place – Carolyn Lewis Elementary of Conway, Ark.
2nd place – TIE

  • Deaf Leopards of Little Rock, Ark.
  • Technology Tundras of Cabot, Ark.
3rd place – Pace Industries, JEL Division of Chelmsford, Ark.


Group Category 4 (9-11 Participants)
1st place – TIE

  • ACTIvateUS2017 of Hot Springs, Ark.
  • THE TEN WONDERS of Clinton, Ark.
2nd place – Brown & Brown- NWA of Springdale, Ark.
3rd place- Pink Panters of Little Rock, Ark.


Group Category 5 (12-14 Participants)
1st place – Southwest Strong of Magnolia, Ark.
2nd place – TIE

  • Heber Springs Panthers of Heber Springs, Ark.
  • Pace Industries PTI of Maple Lake, Minn.
3rd place – TIE
  • FIS Little Rock of Little Rock, Ark.
  • Knox Orthopaedics of Mountain Home, Ark.
  • Mid-South Steam Boiler of Van Buren, Ark.

Group Category 6 (15-17 Participants)
1st place – Levi Hospital of Hot Springs, Ark.
2nd place – Arkansas Pediatric Clinic of Little Rock, Ark.
3rd place – Pace Industries-Patterson of St. Charles, Mo.

Group Category 7 (18-22 Participants)
1st place –Lamar Elementary School of Lamar, Ark.
2nd place –Lamar High School of Lamar, Ark.
3rd place – Harrison Energy Partners of Little Rock, Ark.

Group Category 8 (23-27 Participants)
1st place – Silver Sneakers of Clinton, Ark.
2nd place – Team Hackler of Mountain Home, Ark.
3rd place – Arkansas Best Federal Credit Union of Fort Smith, Ark.

Group Category 9 (28-36 Participants)
1st place – Central Arkansas Water of Little Rock, Ark.
2nd place – Union Bank & Trust of Monticello, Ark.
3rd place – ACHI of Little Rock, Ark.

Group Category 10 (37-49 Participants)
1st place – TIE

  • Drew Central School District of Monticello, Ark.
  • Umarex USA of Fort Smith, Ark.
2nd place – Johnson Dermatology of Fort Smith, Ark.
3rd place – City of La Mesa of La Mesa ,Ca.


Group Category 11 (50-99 Participants)
1st place – Arkansas Oklahoma Gas Corporation of Fort Smith, Ark.
2nd place—Baptist Health Rehab Institute of Little Rock, Ark.
3rd place—TIE

  • Murphy Oil of El Dorado, Ark.
  • Nucor Yamato Steel of Blytheville, Ark.

Group Category 12 (100+ Participants)
1st place – Propak Logistics of Fort Smith, Ark.
2nd place – St. Bernards Healthcare of Jonesboro, Ark.
3rd place – Arvest Bank Fayetteville of Fayetteville, Ark.

As the 2017 Challenge concludes, preparations are being made for the next years’ 15th anniversary Challenge. The 2018 Challenge promises exciting new features to the competition as a celebration of health and wellness.

About Arkansas Blue Cross and Blue Shield Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,700 employees.

The Blue Cross and Blue Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross and Blue Shield Plans that collectively provide healthcare coverage for nearly 106 million members — one in three Americans.

About Arkansas Department of Health The mission of Arkansas Department of Health (ADH) is to protect and improve the health and well-being of all Arkansans. The ADH accomplishes this mission by responding to outbreaks and other public health emergencies, implementing programs to educate and improve health outcomes, licensing and certifi of professionals and facilities, and providing evidence-based preventive health services in communities throughout the state. In 2016, the ADH received national accreditation through the Public Health Accreditation Board.

About Arkansas Department of Human Services The mission of the Arkansas Department of Human Services is to improve the quality of life of all Arkansans by protecting the vulnerable, fostering independence and promoting better health through a wide array of services, public assistance programs and licensing and regulatory functions.

— 30 —