Arkansas Blue Cross and Blue Shield’s Pep Rallies with a Purpose featured in national community investment report
LITTLE ROCK, Ark. (July 5, 2017) – Arkansas Blue Cross and Blue Shield’s Fourth
& Fearless Pep Rallies with a Purpose as part of its sponsorship of the 2016 Kickoff Classic are
featured in the Blue Cross and Blue Shield Association’s 2016 The Health of America Community
The Association’s annual publication is released nationwide and highlights the innovative ways Blue
Cross and Blue Shield licensees engage with their communities in order to foster health and
wellness. The report details how Arkansas Blue Cross mobilized more than 900 volunteers and packed
almost 80,000 meals to be distributed to local food banks throughout Arkansas as part of last
year’s sponsorship of the high
school football showcase.
“Blue Cross and Blue Shield companies take seriously our responsibility to the
places we serve,” said Scott Serota, president and CEO of the Blue Cross Blue Shield Association.
“Collectively, we invest time, money and leadership in innovative
programs that promote the health and well-being of all Americans.”
“Working alongside hundreds of high school students and our own employees as they
joined together to package meals for Arkansans in need was truly inspiring,” Curtis Barnett, chief
executive officer and president of Arkansas Blue Cross said of the Pep Rallies with a Purpose.
“Because our state ranks 2nd in the nation for the number of people facing food insecurity, we
wanted to make a deeper investment in Arkansas communities through our sponsorship of the 2016
Kickoff Classic. Our Fourth & Fearless Pep Rallies with a Purpose held in the communities where the
Kickoff Classic participants’ students, coaches, teachers and administrators, parents and other
folks live, learn, work and play is one way last fall we were able to do that. Food insecurity is
an underlying contributor to chronic disease and illness. Good nutrition and good health go hand in
hand. We believe this investment made a difference in the lives of residents in those Arkansas
communities on several levels. And we are pleased that this program is being featured in the
Association’s report along with other Blue Plans that are supporting Americans nationwide.”
Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and
Blue Shield Association, is the largest health insurer in Arkansas.
Arkansas Blue Cross and its affiliates have more than 2,700 employees. The Blue Cross and Blue
Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross
and Blue Shield Plans that collectively provide healthcare
coverage for nearly 106 million members — one in three Americans.
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