August 24, 2017 (Prescott, Ark.) – Football. Food banks. Fearless fans. Prescott High
School football players, cheerleaders, band members, coaches and several teachers and staff
gathered today to celebrate their selection for participation in the 2017 Arkansas Blue Cross and
Blue Shield Kickoff Classic, presented by hootens.com, and pack meals for the local food pantry.
Prescott High School is one of eight teams selected to participate in the competitive,
championship-caliber high school football showcase for 2017! Other schools are from Camden Harmony
Grove, Conway Christian, Danville, Hamburg, Hampton, Pea Ridge
Prescott will face Hampton in the 2017 Kickoff Classic on Tuesday, August 29, at Southern Arkansas
University in Magnolia. To help get the team and town excited about the game, a community pep rally
was held at the Prescott Sports Arena. At the pep rally, it was announced that students and staff
had gathered just prior with Arkansas Blue Cross employees to pack 15,000 meals for the FoodShare
Arkansas food pantry.
The Pack Shack of Rogers, Ark., conducted a Feed the Funnel party in the school cafeteria for the
students to produce the nutritious meals.
“The heartbeat of our company is serving Arkansans,,,” said Jason Treece, regional executive for
Arkansas Blue Cross and Blue Shield. “This is the second year for
Arkansas Blue Cross to sponsor the Kickoff Classic and we couldn’t be happier to be supporting the teams and the towns where they live with Pep Rallies with a Purpose
events. Because our state is ranked 2nd in the nation in the number of people facing food
insecurity, we are reaching out in advance of the games and making a deeper investment in the
Arkansas communities where these students, coaches, teachers and administrators, parents and other
folks live, learn, work and play.”
As a very small token of Arkansas Blue Cross’ appreciation for the hospitality shown by the
citizens of Prescott, and to extend its investment in the youth of the community, Prescott High
School Athletics received a $1,500 check to be used to help shore up any unmet needs for the
“We appreciate Arkansas Blue Cross and Blue Shield affirming youth across the state and being
involved in a positive activity like high school football,” said Chad Hooten of Hooten’s Arkansas
Football. “Not only will all eight teams get to start this season in grand style at college
stadiums, Arkansas Blue Cross will enable the players, cheerleaders and band members to help their
communities while having a lot of fun before the games.”
Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and
Blue Shield Association, is the largest health insurer in Arkansas.
Arkansas Blue Cross and its affiliates have more than 2,700 employees. The Blue Cross and Blue
Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross
and Blue Shield Plans that collectively provide healthcare coverage
for nearly 106 million members — one in three Americans.
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