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Innovations

Arkansas Blue Cross: nationally-recognized and award-winning CX leader

Customer experience (CX) is your journey with a company. From choosing a product to learning how to use it, a good company will show you everything you need to know in an easy-to-understand way. Amazon, Uber, the Ritz-Carlton® and Starbucks are well-known for their customer-centric business practices, and Arkansas Blue Cross and Blue Shield is developing quite the reputation, too. This spring, we were honored with recognition from two CX industry leaders: Loyalty360 and the Customer Experience Professionals Association. - Read More

TRANSFORMING CARE THROUGH THE CPC+ INITIATIVE

When you go see your primary care doctor, you want to get more than five minutes of face time after a two-hour wait. Doctors get that. We get that. In fact, four other health insurance companies, the federal government and several state agencies get it, too. That's why Arkansas Blue Cross and Blue Shield is excited to, once again, be involved in an innovative collaborative that seeks to transform primary care clinics into patient-centered medical homes (PCMH). - Read More

WELCOME TO THE WIRE® - A POWERFUL NEW WAY TO COMMUNICATE

This year our marketing team expanded its purview of the digital experience to mobile messaging. Known as the Wire, the free* member service offers a secure, HIPAA-compliant, cloud-based message board where personalized messages are stored. Users access it through unique links sent via text message. - Read More

REDEFINED MEMBER EXPERIENCE: ARKANSAS BLUE CROSS MEMBER'S PORTAL GETS UPGRADE

My Blueprint, the self-service portal that our members use to access health plan information, claims history and tools, has undergone a massive upgrade after a team of usability experts evaluated the site and spent more than a year re-organizing, designing and testing it. - Read More

IS&T INNOVATIONS DAY - REINFORCING CORE VALUES

Our Information Systems & Technology (IS&T) department recently let loose with a one-afternoon coup of creativity. Dubbed "Innovations Day," 40 employees formed eight teams to present problem-solving solutions in a game show-like competition called "The IDEA." - Read More