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Blue & You Fitness Challenge reboot

The Blue & You Fitness Challenge has had a makeover for 2021, and we wanted to let you know, so you can participate or share the information with your clients and prospects.

Here’s the low-down:

If you’re ready to say “so long” to 2020 and start strong in 2021, step up to the new and improved Blue & You Fitness Challenge.

What’s the Blue & You Fitness Challenge?

Founded and hosted by Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health and the Arkansas Department of Human Services, the Challenge is a free three-month fitness competition in which participant exercise and gain points based on their activities. It’s a great way to get healthier; infuse new energy into your routine; bond with friends, family or colleagues and have fun. Some organizations even use the event as part of their wellness programs. The annual Challenge begins March 1 and runs through May.

What’s new about the Challenge?

And the 2021 Challenge is undergoing a complete makeover – based on your feedback! You can expect an interactive health-and-wellness platform to more easily track activity and measure standings. The new platform will include:

  • A new look and redesigned website
  • A new point-tracking system
  • Syncing with wearable devices
  • New group-size categories
  • Automated support (reminders, troubleshooting, team management, etc.)
  • A mobile app (for Apple and Android devices)
  • Additional points for healthy behaviors (drinking enough water, getting enough sleep, meditating, etc.)
  • Real-time views of team standings
  • Some online surprises and accommodations for social distancing

When and how can teams sign up for the Challenge?

You can register your group now by sending an email to Just include your team name and contact information. An online registration link will come later, and your team members can start using it to sign up on February 1, 2021.


  • January 14, 2021 – deadline for group registration
  • February 1, 2021 – participant registration opens
  • February 28, 2021 – last day for individual registration
  • March 1 – Challenge begins

For more information, call 800-686-2609

So start 2021 strong and sign your team up today! It’s a great way to kick off a new year.